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What is teeth whitening?

Teeth whitening is a bleaching process that lightens discolourations of enamel and dentin by using either a Hydrogen Peroxide formula or a Carbamide Peroxide formula which creates an oxidation reaction. For teeth whitening to be effective, you need to have either Hydrogen peroxide or Carbamide Peroxide in contact with the tooth’s enamel for a suitable period of time.

What causes tooth discolouration?

There are many causes of tooth discolouration. The most common include aging, consumption of staining substances such as coffee, tea, colas, red wine and tobacco. Nerve damage, trauma, old restorations can also cause discolouration and during tooth formation consumption of tetracycline or excessive fluoride may also discolour the teeth.

Who may benefit from tooth whitening?

CleverWhite products deliver excellent results for anyone with natural teeth who want a whiter, brighter smile ( artificial dental work will not be affected). However, Tetracycline discolorations and stains caused by medication are usually not greatly responsive to dental bleaching.

Can I whiten if I'm pregnant or lactating?

NO. There have been no clinical studies conducted to determine the safety of teeth whitening products for pregnant or lactating women.

What about teeth with caps, crowns, fillings or veneers?

Whitening gels will only work on enamel. They do not whiten crowns, caps, fillings and veneers so these will stay the same colour.

What is the whitening gel strength in the CleverWhite Teeth Whitening kit?

CleverWhite’s proprietary whitening gel contains 6% Hydrogen Peroxide (equivalent to 18% Carbamide Peroxide) which shortens the time required for effective whitening. Our research shows this is the most effective strength for home use whitening. Higher concentrations are not recommended as they can lead to gum irritation and tooth sensitivity.

What is the difference between Carbamide Peroxide and Hydrogen Peroxide?

Most tooth whiteners use one of two chemical agents: Carbamide Peroxide or Hydrogen Peroxide. Carbamide Peroxide breaks down into Hydrogen Peroxide and Urea, with Hydrogen Peroxide being the active whitening ingredient. Because of the time required for it to break down, Carbamide Peroxide whitening treatments take a lot longer to work than those using Hydrogen Peroxide. Treatments where you leave a mouth tray in overnight always use Carbamide Peroxide. The gel used in the CleverWhite Teeth Whitening Kit contains 6% Hydrogen Peroxide which equates to a whitening strength of 18% Carbamide Peroxide. Other proprietary ingredients in the CleverWhite gel formulation increase the overall whitening effect.

What are the advantages of the one-size-fits-all tray?

The CleverWhite Teeth Whitening Kit trays are soft and flexible. Because of this, they adapt to your teeth and are very comfortable to wear. These trays ensure the whitening gel maintains contact with your teeth for the 30 minutes of treatment time. By using two trays, you can whiten your upper and lower teeth at the same time.

How long will my teeth stay white after a treatment with CleverWhite?

Following use of the CleverWhite Teeth Whitening Kit, your teeth will maintain their new level of whiteness for 6 months to 1 year depending on how well you practice good oral hygiene after the treatment and your consumption of products such as red wine, tea, coffee, chocolates or tobacco that can stain teeth. Usage of such products during treatment may also result in less satisfying results.

To maintain your whiter smile longer use the CleverWhite Tooth Whitening Stick between whitening kit treatments.

Is CleverWhite safe?

When used as directed, CleverWhite products have been clinically proven by independent European laboratories to be effective and safe for home use.

Will it hurt my gums?

CleverWhite products will not hurt your gums. Clinical studies have shown that they cause little or no sensitivity. However, should you encounter any gum irritation, then stop using for a day or so .If you continue to suffer any sensitivity, refer to FAQ ‘What do I do if I have any sensitivity’.

What do I do if I have any sensitivity?

Sensitivity of teeth is the most common side-effect of home bleaching. In fact, many people suffer from sensitive teeth anyway; this occurs usually around the necks of the teeth where the gums have receded. If you are experiencing any sensitivity, you should stop bleaching your teeth for 3-4 days. If the teeth become ultra-sensitive, try placing a layer of toothpaste designed to de-sensitise teeth into a used bleaching tray and place on your teeth for an hour a day for a few days. Alternatively, you can rub the de-sensitising toothpaste into the gum margins with your finger 5 times per day for a few days.

Does CleverWhite really work?

Yes, most people see significant results after just a few days of using the CleverWhite Teeth Whitening Kit. Results do vary depending on the state and nature of the discolouration of your teeth. Clinical tests have proven that the CleverWhite Teeth Whitening Kit is an effective treatment that whitens teeth up to 7 shades whiter. The average whitening effect after using the treatment once was 4 shades whiter. Depending on the results you desire, a second course of treatment may be necessary.

My toothpaste says it whitens my teeth, isn't this enough?

Whitening toothpaste will eliminate stains caused by tea and coffee that you have consumed that day. The active ingredients are not strong enough to penetrate and whiten any stains that are within your enamel. Some toothpastes also contain a white pigment that can give the appearance of whiter teeth however this will quickly wear away.

Which CleverWhite product should I use?

Use the CleverWhite One step Teeth Whitening Kit initially to maximise the whitening effect on your teeth. If you want to improve the results, you can repeat the treatment. Afterwards, use the CleverWhite Tooth Whitening Stick each day to maintain your whiter, brighter smile. This will increase the time between whitening treatments. It’s also ideal while you are on the go and is great for after meals or drinks to clean the teeth and prevent staining. It also freshens your breath.

During or after treatment, some of my teeth have white spots. Is this normal?

Some users may experience this, but it will always be temporary and disappear over the course of the treatment. This happens because teeth do not have a completely uniform structure and some parts may whiten more quickly than others. If the teeth have white spots on them before bleaching, these spots will appear whiter during the first days; however, the contrast between the spots and the rest of the tooth will be less and eventually the spots will not be noticeable. You may notice new white spots occuring on the teeth while you are undertaking the bleaching treatment or immediately after the bleaching session. These white spots were already present on the teeth before bleaching. As the teeth become lighter, they become more visible. Do not worry : as the whole tooth itself becomes lighter, these spots will fade.Some teeth may appear banded with lighter/darker areas.Again, these bandings are originally present on the tooth. When the tooth is dark, these bandings are not obvious. As the tooth becomes lighter, the lighter parts of the tooth will lighten first, followed by the darker banded area. After a week or so these will no longer be noticeable.

What is the strength of the whitening gel used in CleverWhite? My dentist says he uses 10%, 16% or 24%

The gel used in the CleverWhite Teeth Whitening Kit contains 6% Hydrogen Peroxide which is considered optimal for quick results and to minimise dehydration of the teeth. The concentrations mentioned by your dentist refer to the level of Carbamide Peroxide in the gel which needs to be at a higher level than Hydrogen Peroxide as it is less effective (i.e. 6% Hydrogen Peroxide equates to a whitening strength of 18% Carbamide Peroxide) and needs to remain in contact with teeth for a longer period (sometimes overnight).

How does CleverWhite differ from laser treatment?

The CleverWhite Teeth Whitening Kit uses a 6% Hydrogen Peroxide gel that is applied to the teeth via special pre-filled trays for 30 minutes each day for 5 consecutive days. This procedure is considered optimal for long lasting results.

Light activated laser treatments available from dentists usually use a 35% Hydrogen Peroxide gel. This very high level of Hydrogen Peroxide can shorten the whitening process to 1-1.5 hours. However, the results may not last as long as other alternatives as the bleaching process hasn’t had sufficient time to stabilise in the teeth and the cost is usually between $800-$1000.

Is it safe to whiten my teeth at home?

Yes. In fact, many dentists consider this whitening process the safest cosmetic procedure available today. It is the exact same process used in 95%of all dental offices. The process safely bleaches your teeth to lighten discoloration caused by food, coffee, tobacco, aging and other sources. It will not harm the enamel, dentin or pulp of the tooth.